April 3, 2015 Donald Jack

Touring exhibition becomes a leading visitor attraction

Your touring exhibition becomes a leading visitor attraction – just imagine


Your customers have responded to a great piece in your local newspaper. The Picture editor loved the photo opportunity you provided. Your museum made front page news AND a double page spread, all this publicity and it didn’t cost a bean. 

Your touring exhibition becomes a leading visitor attraction – just imagine.
The launch event was packed. Attendees responded to the fun, pop culture exhibition theme, many accepting your invitation to come in fancy dress. They raved about the themed nibbles and drinks, their photos and posts set social media on fire, helping to drive expectation and future visitors. 

Looking back, the exhibition was a dream to install – acrylic cases on plinths, costumes on mannequins, museum labels and movie posters installed all in one afternoon with the help of the delivery guy. No need to commission advertising materials – the hire included the press release, ads, posters flyers, social media images and video.  The spectacular exhibition material tied in with your permanent collection.
Many of the visitors have told you the touring exhibition opened their eyes to your venue, your venue is now firmly on the agenda for return visits. You’ve attracted record visitors, sponsorship offers and funding opportunities have emerged and you’ve covered your costs and then some. Easy to organise workshops attracted 100% attendance, cafe and retail secondary sales are out of this world. Fulfilling your personal and corporate aspirations – you are in a good place. And importantly. you and your colleagues are having fun with it.